About the transformation of an employer brand
In this particular assignment, I am approached by a company that has grown very quickly in recent years. I help them discover who they are at the core, in order to specifically attract and retain the right employees.
About values, identity and orientation in the cultural industry
In this special case I am granted the opportunity to accompany a cultural festival with a long-standing history, to find itself anew. To explore its own value construct with an entirely new team along with new management.
About consistency of a brand in healthcare
I had the opportunity to assist in streamlining the product communication of an innovative brand in the digital health services sector. Thereby positioning the brand as a comprehensive service provider.