Today, our world is on a quest for future narratives and models – for sustainability, humanity, and meaning. This evolution poses unique challenges, especially for organisations and brands. Economic parameters, success, and growth are being redefined. Customers, partners, and employees expect character and authenticity – brand profiles without pretence.
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The journeys I accompany organisations on, begin with questions and steps of awareness. The unveiling of one’s own personality and character. Companies as social organisms. What are we actually like, and what is our ideal identity, and what transformations are we currently experiencing? And how is all of this embedded in a societal dimension? Which ideas, thoughts and images do we represent? What do we stand for, and what makes us strive to get up in the morning?
Those who know who they are, as well as their purpose, can focus on taking action, and draw strength, innovation, and (communicative) effectiveness from within themselves. True identity. For individuals and for organisations. This is what I call intergalactic brands. The ability to develop in all directions, take the right steps, and remain courageous and self-assured, to be unique.
I invest my energy and enthusiasm to make sensational things. Your thinkers and doers, become experienced and impactful. Let’s unite and together grow universal values!
Caught fire? Me too. Message me!
With my expertise in diverse areas such as information technology, design, founding and building a branding agency, in addition to my role as a co-founder and consultant in various start-ups, I have had the opportunity to acquire and expand valuable skills. These enable me to perceive meta-perspectives, analyse complex interrelations and interactions, and develop clear, high-performing solutions. I am passionate about applying my experiences and knowledge to new fields again and again.
As a systemic consultant, my focus is on people and the organisations they create. I implement methods, processes, and tools to promote entrepreneurial self-efficacy and holistic growth, going beyond merely addressing superficial symptoms.
With systemic design, I get to the root of issues together with you. We deal with personality, value constructs, and the understanding of what you want to put out into the world as a living organisation – both in purpose and with authentic behaviour.
My approach is precisely tailored to your context. I listen, challenge, and reveal important insights to convert them into sharp systems for you. These systems serve as valuable brand knowledge and effective control instruments for the entire organisation. I accompany you throughout the entire activation process.
Let’s take your organisation to the next level together. – Free the better!
Accredited expert consultant and coach of bwcon, the leading business initiative for the promotion of Baden-Württemberg as an innovation and high-tech region.
Develop a clear and consistent brand identity to permanently boost your image and competitiveness.
Strengthen your value in the employer market wisely and sustainably to attract and retain top talent and multiply your competitiveness.
Understand how your brand is perceived and what potential exists to create a powerful profile with appeal.
There’s no one-size-fits-all solution – get in touch with me and we’ll jointly explore exactly what your organisation needs, combined with the best approach for you.
In this phase, I conduct a comprehensive analysis of the current state of the brand, including its strengths, weaknesses, and opportunities. This stage may involve aspects of market research, competitive analysis, and customer research to understand the brand's current position in the market. Together, we aim to identify real differentiation criteria as well as important content and communication anchors as early as possible.
In this phase, we develop a detailed profile of the brand, including its personality, values, and target groups. This stage may involve the creation of brand archetypes and the determination of the brand's unique selling points. Key messages are elaborated and translated into initial messaging, which forms the basis for all brand communication and control.
In this phase, the brand strategy is defined, including the brand's mission, vision, and values. We set clear strategic target points and translate them into a system that is made accessible and available across all application levels. With all relevant stakeholders, a clear brand architecture is created, including the brand hierarchy, organisation, and brand portfolio. I'm happy to assist you in developing a visual identity as well.
In the final phase of the brand consulting process, I support you and your brand in implementing the new strategy at all touchpoints. This may involve creating a brand launch plan, developing marketing materials, and training employees on the new brand strategy. I'm also ready to monitor the performance of the brand to make adjustments and additions to the system as needed.
In this particular assignment, I am approached by a company that has grown very quickly in recent years. I help them discover who they are at the core, in order to specifically attract and retain the right employees.
In this special case I am granted the opportunity to accompany a cultural festival with a long-standing history, to find itself anew. To explore its own value construct with an entirely new team along with new management.
I had the opportunity to assist in streamlining the product communication of an innovative brand in the digital health services sector. Thereby positioning the brand as a comprehensive service provider.
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SERVICE
Every company has an ‘identity’ of some sort – but not every company has a conscious, clear, and consistent identity. And even fewer manage to convey it as clearly and consistently to the outside world. This is where Systemic Identity comes in. I analyse your company’s identity and brand environment, then we jointly define values, mission, and many other valuable brand assets, and make them available for implementation and realisation at all levels of entrepreneurial action. The result? A clearly shaped identity and unified brand appearance, an improved image, increased competitiveness, and a shared understanding of brand values and messages within the company. Sounds like a plan, doesn’t it?
SERVICE
We all know that employer brands are not a new concept. The war for talent is rigorous for companies, many of which enter a benefits arms race. There’s vast potential in a distinct Employer Brand, yet I repeatedly see companies neglecting it or not utilising and communicating it effectively. With the format of the Systemic Employer Brand, I analyse your current employer brand and develop a strategy not only for its improvement, but also for a more effective style of communication. The outcome? Enhanced attractiveness as an employer, as well as higher employee retention, and increased competitiveness. Sounds enticing, doesn’t it?
SERVICE
It’s essential to understand how your brand is perceived and where it stands amongst opposition. This is where my Brand Audit format comes in. We analyse the perception and vitality of your brand at various levels – from your customers to your employees, identifying strengths and weaknesses. Then I provide you with recommendations for optimising brand identity and positioning. The goal? Clearer brand positioning, improved customer retention, and increased competitiveness. It’s time to stand out amongst your rivalry!
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